Trojan Vibes

celebrate your vibe, whatever that may be

In 2005 Trojan introduced the vibrating ring, creating a new category in FDM, personal massagers. Since then the conversation around sex, pleasure, and intimacy changed resulting in an increasingly competitive category. The redesign aimed to improve purchase intent and appeal through a modernized look conveying sensuality, and quality. It was time for Trojan to get modern and defend against challenger brands.

Illuminated Touch is a new design language that combines technical precision and emotional pleasure. Vibrant, contoured product illustration highlights the individuality of each product. Gradient environments are a simple and modern approach showcasing unique emotional and sensorial experiences. Best of all, the gradient disguises the product depiction for those hoping to remain discreet. With Trojan Vibes, you can feel confident and in control because when it comes to personal pleasure, we’re here to help you hit the right spot.

Scope: Category and Brand Assessment, Packaging
Role: Creative Director, Dragon Rouge
Design Contributors: Claire Lieber
Renders: Omar Bouras