Strategic creative and business leader with 15 years of experience creating products, experiences, design systems, tools, and processes to propel growth to meet desirable brand and business outcomes.

I’ve worked with local and global brands across various touch points including fashion, beauty, personal care, food, beverage, lifestyle, tourism, liquor, spirits, and financial services. I have a proven record of solving problems by balancing consumer and business needs with intuitive, delightful, and functional solutions driven by strategy.

I’m passionate about cultivating environments that support great design by ensuring collaboration, experimentation, and mentorship. I’m most proud of relationships and love telling a good story.

Currently I’m working at American Express in UX Design Operations. Previously I worked in various creative roles – most recently as Creative Director of Dragon Rouge, NY. When not working you can find me at a museum, in the park, running or cross-stitching.

Design
Packaging Design
Visual Identity Systems
Brand Identity
Campaign & Activation
Environmental
Editorial
UI / Visual Design

Strategy
Design Strategy & Semiotics
Portfolio Strategy
Information Architecture
Brand & Product Innovation
Activation Framework & Toolkits
Product & Category Audits
Consumer Journey Mapping
Creative Storytelling

Operations & Production
Project Management & Planning
Business Development
Implementation & Pre-Press
Training Programs
Process & Systems Design
Agile & Waterfall Methodology

Experience
Global

Cheez-It
Listerine
Kahlúa
Lay’s
Pepsi
Mondelez
Nestlé
American Express

Domestic
Special K
Weleda
Trojan Condoms
Clear Eyes
Coppertone
EltaMD
Mount Gay
Smithworks
CVS, Beauty 360
Nexxus
Scotts & Miracle-Gro