Trojan Condoms

A portfolio of sensations inspired by moments of intimacy

Trojan sought to redefine the conversation of modern, safe, and pleasurable sex with a 360 brand campaign and packaging refresh. The launch of the "The Big Sex World" campaign reintroduced the Trojan Man as the ultimate sex-positive guide in order to shift consumer mindset that condoms were for more than just functional safety and efficacy – they could provide pleasure too!

The new packaging prominently combines the Trojan silhouette with sensorial imagery to better connect the Trojan Man as your guide toward a more confident, safe, and exciting world for all sex-loving people. Inspired by moments of intimacy, each pack features unique patterns to build equity for sub-brands like Bareskin all while clarifying the range of benefits guiding consumers through the portfolio of pleasure.

Scope: Category and Brand Assessment, Portfolio Architecture, Identity, Global Packaging, Guardianship
Role: Creative Director, Dragon Rouge
Design Contributors: Claire Lieber, Gabby Lequerique, Martin Yeo, Nick Corey
Typographer: Mateusz Witczak 
Renders: Tom Montini