Coppertone Sunscreen

Resort collection, a signature style

The suncare category has evolved with the introduction of new lifestyle brands and competition coming in from adjacent categories. Coppertone recognized an increasing consumer desire to choose brands that evoke a more approachable lifestyle appeal. In response, Coppertone was looking to redesign their underperforming UltraGuard portfolio to keep up with this shift.

Introducing Coppertone Resort Collection, a transportive collection of flora patterns each meant to evoke and connect to an abstract tropical scene. Each SPF features a unique pattern wrapped entirely around the structure encapsulating the bottle or can for maximum impact on-shelf or in hand!

Scope: Category and brand assessment, Packaging, Illustration
Role: Creative Director, Dragon Rouge
Design Contributors: Claire Lieber, Gabby Lequerique